Ruby Pena     optimization

Accessibility and Usability

By understanding the accessibility standards and how peoole with disabilites access information on the web, I strive to balance the needs of the client with adherance to accessibility standards. By standardizing site structure and page development in a streamlined workflow, most common development issues can be avoided. Adobe CS3 Master Suite employs CSS, XHTML, and data-driven accessible models to speed the development of accessible websites.

As a critical component of website development, usability testing identifies issues which may interfere with the user experience. Adobe CS3 Master Suite provides tools within the development workflow to assist with this process by identifying broken links, browser compatibility, and validation issues. In addition, analytical tools such as Google Analytics or HBX Analytics may be employed to identify how users are interacting with on screen components and identify issues.

Visibility, Search Engine Optimization, and Workflow

Although there is no "silver bullet", a careful analysis of website objectives, keyword analysis, competitive research, search engine submission, email marketing, link strategy, social marketing and other advertising can greatly improve site ranking and placement. In addition, I continually monitor industry leader advice and modify my workflow and practices to adhere to the best practices found on sites such as Yahoo! Developer Network.

Portfolio - Ruby Pena